Wednesday, March 23, 2005

Behind the Scenes Tour of Gay Mecca


This afternoon I took a private, behind-the-scenes tour of the Aveda headquarters nestled in the green hills of Blaine, Minnesota. The two-hour tour was led by a 15-year Aveda veteran who got me and three friends in for a secret sneak peek into the goings on at Aveda.

We toured the laboratories where all the scents for Aveda are made and stored for worldwide distribution. We went on the production floor and saw hundreds of bottles of shampoo, hair product, and makeup being produced. We toured the business and marketing offices and saw all the cogs that make the great machine of Aveda hum and thrum like the profitable, environmentally reponsible, fabulous company that they really are.